Apparently, I like to gamble

No, not at the casino. 🤣

As I'm halfway through 'The Mom Test' and nearly a week after launching Tascflow, I've noticed that all of my projects have a common theme:

I come up with an idea, do minimal research (if any) and get to work.

This causes catastrophic problems such as:

  • Who are my customers / where are they?
  • Do they even need or want this?
  • How will I reach them?
  • How much do I charge?

Suppose it's a passion project with no monetary expectations, no big deal. If I want to have any shot at making money, absolutely critical.

As obvious as this all seems in hindsight, I think part of the reason I do this is fear. Fear of finding out the idea isn't that great/has been done better—fear of actually talking to people.

When in reality, finding out an idea isn't viable, it saves you massive amounts of time/money/frustration, and you can move to the next one that much faster.

This has to be the first thing I have to change to start making money.

Nothing is guaranteed in life or business, but there's a lot we can do to minimize how much we gamble.

- 2 toasts